Originally established in 1957, Xiang Jiao was synonymous with the rich cultural heritage of baijiu-making in Hunan, recognized as a premium baijiu brand with substantial local presence and strong brand awareness in Hunan.
We name the brand Kai Kou Xiao, or “A Big Smile” in English, because we aspire to spread the joyfulness of life through our baijiu products.
In 2005, Xiangjiao Liquor was named "China's Top 100 National Baijiu Industry Enterprises in 2004" by the National Bureau of Statistics
In 2007, Xiangjiao Liquor established the "Justice and Courage" Award Fund
In 2010, "Kai Kou Xiao" was awarded "China Well-known Trademark"
In 2011, it won the title of "National Key Leading Enterprise of Agricultural Industrialization"
In 2011, it won the "Hunan Provincial Governor Quality Award"
In 2012, "Xiang Jiao" was awarded "China Well-known Trademark"
In 2013, it won the "Hunan Agricultural Product Processing Quality and Safety Award"
In 2013, Xiangjiao Liquor started the "Xiang Jiao Learning, Hope to Peer" study project
In 2015, "Kai Kou Xiao 15" won the Gold Medal of 2015 Belgium Spirits Selection by Concours Mondial de Bruxelles
In 2018, "Xiang Jiao • Red Diamond" won the Grand Gold Medal, the highest honor of 2018 Belgium Spirits Selection by Concours Mondial de Bruxelles
In 2018, Xiangjiao Eco-cultural Winery won the "National AAAA-level Tourist Attraction"
In 2018, Shao Yang Daqu was awarded "Hunan Time-honored Brand" by Hunan Provincial Department of Commerce
In 2018, "Xiang Jiao • My University Dream" charity fund was officially established
In 2020, Xiang Jiao became "Olympic Hunan Army Designated Liquor"
In 2020, Xiangjiao Liquor was named "The Sixth National Civilized Unit"
In 2021, it won the National May Day Labor award
In 2021, Xiangjiao Cave Winery won the "National AAA Level Tourist Attraction"
In 2021, it won the "Outstanding Contribution Award for the 30th Anniversary of the Hope Project"
In 2021, it won the "4th Hunan Charity Award for The Most Caring Donation Enterprise"
Please drink rationally.